Kevin Kull assumes key leadership role in driving growth and user adoption of PalletTrader as the industry’s first online marketplace for sourcing, buying and selling wooden pallets.
• Industry veteran brings 15 years of leadership, sales, business development and logistics operations experience with leading supply chain, brokerage, and freight transportation firms.

PalletTrader, a new online marketplace built exclusively for the sourcing, buying and selling of wooden pallets, announced today that Kevin Kull is joining the company as senior vice president of sales and operations.

A 15-year veteran of the logistics and freight transportation business, Kull becomes responsible for building the organizational infrastructure, leading the sales and operational teams at PalletTrader. Activities under his purview will include strategic planning, business development, sales and operations management, customer/supplier acquisition and marketing.

“We’re pleased to welcome Kevin Kull to PalletTrader,” said John Vaccaro, president of Bettaway Supply Chain Services, which funded, built and is operating PalletTrader as an independent, neutral online trading platform. “As our sales and operations leader, Kevin’s experience and demonstrated success in sales strategy development, team building and sales growth will help drive increased customer adoption of and engagement with the platform.”

Kevin Kull

PalletTrader was launched last month as a neutral online marketplace providing buyers and sellers of commercial “white wood” pallets a common platform to conduct business. It enables the online sourcing and selling of pallets in a collaborative, secure eCommerce environment, providing its users a community with workflows and tools to drive new efficiencies into pallet supply and management

Kull joins PalletTrader from XPO Logistics, where he was vice president of strategic accounts. Prior to that, he served as XPO’s director of operations and branch president for multiple operational centers, including XPO’s corporate operation in Charlotte. Before joining XPO, Kull spent six years progressing through increasingly responsible positions with leading freight broker C. H. Robinson, serving on a number of corporate committees and ultimately rising to manager of the business development team.

Kull is a graduate of Arkansas State University where he earned his bachelor’s degree and has been certified by Maxwell Leadership® for Leadership and Personal Development & Executive Coaching.

For the next six months, businesses that sign up for PalletTrader will receive the service for free with no monthly subscription. The only cost to use PalletTrader is a small transaction fee recovered from the seller and the buyer.