dexFreight, providers of a decentralized, blockchain-based logistics platform, today announced the appointment of blockchain academic and successful business leader, Justin Banon, as its Chief Operating Officer. Banon has been a key advisor for dexFreight and has taken a lead role in the architecture of the company’s existing triple token model, and has collaborated in structuring the company’s business plan and soon-to-be-released rewards program.
“Justin Banon brings to dexFreight a wealth of global business leadership experience including high growth business models, digital strategy and platform design,” said Hector Hernandez, dexFreight co-founder. “He understands the complexity of token economics, loyalty programs and go-to-market strategies in a way that few executives can hope to, we are thrilled to have him on our team.”
Previously leading a global platform business that grew from $50 million to $1 billion in revenue through business model innovation, Banon brings to dexFreight over 20 years of business leadership experience advising CEOs and boards of directors on how to scale disruptive ventures. In addition to his professional track record, Banon holds a bachelor’s degree in physics and a masters in innovation with a focus on network-effects business models and digital transformation. Currently, he is completing a second masters degree in blockchain with a focus on token-powered network effects business models.
“dexFreight is a fantastic business set to disrupt and transform the logistics industry with a decentralized platform,” Banon said. “I am excited at the opportunity to join the leadership team as we lead the business on its next stage of strategic development.”