Cargo Chief today announced the launch of its new C4 carrier integration platform, immediately available to help 3PLs (third-party logistics providers) digitally match freight loads for their shipper customers to hidden capacity found within that 3PL’s carrier network. Cargo Chief’s C4 platform then provides visibility within the carrier network to find current—and future—capacity available for a load, and then provides options for booking the load on the spot. Additionally, C4 provides the option for 3PLs to access Cargo Chief’s own network of thousands of integrated carriers, providing consistent shipping options for their customers.

When a load is booked through C4, Cargo Chief’s Booking Assistant automatically validates a carriers’ insurance and safety rating with its patented Cargo Safe® technology. And, once the load is out on the road, Cargo Locate® provides load visibility with real-time, 24/7 on-map location tracking. 

“C4 is the latest development in our continued commitment to help 3PLs and freight brokers realize larger margins and increased volumes using powerful AI technologies,” said Russell Jones, founder and Chief Executive Officer, Cargo Chief. “Cargo Chief’s C4 can match the load with the truck, execute the transaction, and monitor and manage every shipment, generating significant gains in productivity and revenue for 3PLs.”

Full Tilt Logistics is a privately-owned third-party logistics and transportation company from Reno, Nev., specializing in providing full-service, flexible and customizable 3PL services. Full Tilt has been a Cargo Chief C4 beta customers since 2017.

“The C4 platform real-time database of available trucks and unique ‘Best Truck’ algorithm has already saved our associates hours of phone calls to find carrier options,” said Nic Novich, Vice President, Operations, Full Tilt Logistics. “In addition, the ‘Best Price’ algorithm suggests price quotes to maximize margins based on past history and current market conditions which helps our guys make the right shipping choices for each customer.”

“C4 has given our customers a real, actual understanding of where their product and load is and when it’s going to arrive,” Novich said, he continued. “When you’re moving as many loads a week as we do, it can be daunting to gather all of that information.”

Carrier Apple Transport from Rancho Cucamonga, Cal. has seen benefits from Cargo Chief’s C4 platform as well.

“C4 has saved us a ton of time from viewing a load to signing a ‘rate con,’” said Bobby Singh, Vice President, Operations, Apple Transport. “C4 instantly brought us quality load matches for both our regular route and same day trucks.”

Cargo Chief’s machine learning technology integrations empower 3PLs to find efficiencies in their carrier networks while unlocking hidden load capacity.