Logistics automation specialist Fleet Enable today named technology sales veteran Michael Hegeman its Vice President of Business Development. The software innovator said it selected Hegeman to harness booming demand for technology that streamlines supply chains.

Fleet Enable said Hegeman, a 15-year sales technology veteran, would target the U.S. final-mile segment. Fleet Enable specializes in automating those firms that deliver freight to homes and offices. The company said Mr. Hegeman would have responsibility for sales and marketing units.

Michael Hegeman

“There’s a strong demand in the market for Fleet Enable technology,” said company CEO Krishna Vattipalli. “A dedicated Business Development executive allows us to work with potential customers closely to understand their needs, and with Mike’s experience in the final-mile sector, he’ll show how technology can solve their problems.”

Hegeman comes to Fleet Enable from eTrac Technologies, the supply chain visibility company. He previously held executive sales roles with firms including AT&T and Blackberry.

Fleet Enable said it experienced unprecedented sales demand in the first quarter of 2023. It attributed the upsurge to final-mile motor carriers struggling to overcome supply chain disruption and increased competition. In response, Fleet Enable said it would invest throughout 2023 to further strengthen engineering, sales and customer service capabilities.

“Carriers are underwater managing their operations, and desperately need to automate their processes,” explained Vattipalli. “Fleet Enable is a cloud based and SaaS product which gives them access to modern technology at a low cost with continuous enhancements and excellent customer service.”

Fleet Enable said its software digitizes all aspects of final-mile operations. The company said it has helped carriers automate everything from route design to fleet management and driver payroll. Fleet Enable said it could help customers reduce costs while improving their margins and enhancing their service.