Frontier Airlines, Inc., a subsidiary of Frontier Group Holdings, Inc., today announced the appointment of Bobby Schroeter to the position of Senior Vice President – Chief Commercial Officer for Frontier Airlines effective Mar. 25, 2024.

In his new role, Schroeter will oversee the airline’s commercial division which includes pricing and revenue management, network planning, and marketing. He will report to Frontier President James Dempsey.

Prior to joining Frontier, Schroeter spent nearly two decades at Spirit Airlines where he held several leadership positions, most recently serving as their Senior Vice President, Chief Marketing Officer. His earlier career also includes roles in revenue management, marketing, and e-commerce roles with various companies, including America West and US Airways.

“We are excited for Bobby to bring his exceptional talents to our team as we continue to focus on growing our revenues through product innovation, network expansion and deeper, more meaningful relationships with our customers,” said Frontier CEO Barry Biffle.