It’s time to tune up your bike and get those pedals whirring again! On April 1, the fourth season of GWcycles, the international cycling campaign led by global logistics leader Gebrüder Weiss launches into action. Cycling for the Seas is the rallying call for cycling enthusiasts worldwide to hit the saddle together – and pedal with purpose until October 31. Front and center in the campaign is the joy of putting miles on your legs and air in your lungs. The company’s goal is to connect people across nations and raise awareness of sustainable mobility. Last year, participants around the world covered over 810,000 kilometers (503310 miles) – the equivalent of cycling to the moon and back.

New in 2025: cycle longer, celebrate success faster

This year’s campaign is running a month longer than usual, wrapping up on October 31. Additionally, the individual competition now features shorter distances — meaning participants can reach prize milestones even faster. Kilometer/Mile totals are tracked using the new version of the Radbonus app, available for free from app stores. A key highlight of the new season is that for every 100,000 kilometers (62137 miles) cycled collectively, our new partner, CleanHub, will remove a ton of plastic waste from rivers and coastal regions of Southeast Asia. The organization is actively committed to reducing plastic pollution in particularly vulnerable regions.

GWcycles welcomes riders at all levels – from recreational cruisers to long-distance professionals. In addition to the rewarding feeling of contributing to a meaningful cause, participants will also have the opportunity to win exciting prizes. The 300 most active riders by the end of the campaign will be entered into a drawing for a high-quality gravel bike, while the top-ranked cyclist will score an exclusive Gebrüder Weiss winner’s jersey.