SAN DIEGO - Technology has finally caught up with trucking – with potential far-reaching benefits for the industry, economy, and environment. LaneAxis (, a San Diego-based company, has launched deployment of a virtual freight management system that gives shippers unprecedented end-to-end visibility and control over their freight. The desktop and mobile app delivers real-time analytics and insights that eliminate the need for error-prone manual reporting. By utilizing real-time Internet and mobile GPS data, LaneAxis renders obsolete old and unreliable trucking technology such as the Electronic Data Interchange (EDI) system.

Several major shippers have started utilizing the LaneAxis platform, including a prominent grocery chain.

The ubiquity of cell phones in big rig cabs marked the last major hurdle for LaneAxis, which began development of the patents-pending freight management software 15 years ago. The simple-to-use app enables shippers to view and manage their cargo in absolute real-time, from pre-pickup to final delivery.

That’s a first for an industry that for decades has relied on paperwork, phone calls, faxes, emails, and crossed fingers to ensure shipments reached their final destinations on time.

“97% of the trucking industry is small and independent,” says Rick Burnett, LaneAxis Founder and CEO. “That’s over 1 million trucks, licensed DOT carriers in the U.S. There’s no visibility into that network. We deliver that visibility. So the shipper knows exactly when the driver picked up the shipment, when he left, and when he arrived. We eliminate inaccuracies by providing real-time data, and by digitizing and automating the entire process. This is the most robust and flexible system on the market today.”

According to the American Trucking Association, U.S. truckers haul nearly 75% of all the freight moved in America, about 10 billion tons per year.

“Trucking is the backbone of the American economy,” adds Burnett. “The general public would be shocked at how disjointed and unpredictable the system is, even in today’s digital age. LaneAxis fixes that.”

Burnett says the cost-savings realized by making the trucking industry more efficient could ultimately benefit consumers at the retail level. The apps’ ability to dynamically match shippers and carriers also benefits the environment by reducing the number of empty trucks (“dead-head loads”) on the highways.

Additionally, LaneAxis automates many tedious but crucial processes, such as ensuring carrier and driver compliance with all insurance and federal safety regulations, including the Hours of Service (HOS) rule. As LaneAxis expands its network, carriers will be able to better forecast their moves, gain discounts on fuel and tires, and save on other costs affecting their bottom line. The platform essentially eliminates the need for costly third party freight brokers.