Sinoair, one of Asia’s largest air freight forwarders, aims to accelerate eBooking with WebCargo by Freightos.

Hong Kong - Sinotrans Global E-commerce Logistics Co., Ltd. (“Sinoair”), announced today shippers will now be able to pull global contract rates, get dynamic pricing or request ad-hoc, receive instant booking confirmation from over 10 airlines integrated with Freightos. The partnership aims to grow Sinoair’s online shipments to over millions annually.

With this move, Sinoair introduces the world’s first direct to customer air eBooking platform. Unlike existing eBooking platforms which cater specifically to the freight forwarding community, Sinoair offers both agents and shippers all eBooking benefits.

“Sinoair is proud to be leading the air cargo industry online and continuously raising the bar. As Asia’s top air freight forwarder, we take our responsibility to provide a best-in-class air cargo experience for all our customers seriously. Freightos is our trusted partner enabling us to offer eBooking to all, something the air cargo industry has never seen before,” said Sinoair Deputy General Manager Mr. LIU Xin-Yang.

“eBooking is something passenger travel has experienced since the 1960’s. Today Sinoair is introducing it to the air cargo masses looking for a 21st century air freight experience. It is an honor to work with such a forward thinking organization with the courage to shift an enormous part of the air cargo industry online,” said Freightos CEO Zvi Schreiber.