Southeastern Freight Lines, the leading provider of regional less-than-truckload (LTL) transportation services, today announced

Mike Redden
Mike Redden
Mike Redden has been promoted to director of national accounts.

In his new role, Redden will manage Southeastern’s team of national account managers, including educating the sales team on Southeastern service offerings and serving as an example of quality customer service to ensure sales representatives are identifying opportunities to grow or maximize efficiencies on new and existing customer accounts.

Throughout his 35+ years in the trucking industry, including the past 20 at Southeastern, Redden has held positions in both sales and operations, including a leadership position with UPS, service center manager at Overnite Transportation, director of sales at Overland Express, and, most recently, national account manager at Southeastern.

“This position plays a critical role in developing our leaders of tomorrow and setting the bar on what quality without question service looks like,” said Keith Huggins, vice president of national accounts for Southeastern Freight Lines. “Mike has consistently excelled as a sales leader and continues to bring industry expertise to each team he supports. We’re extremely fortunate to have a leader with such an outstanding skill set to serve in this key role for Southeastern and look forward to watching him thrive in this new capacity.”