Becker previously served as TireHub’s Vice President of Sales and Marketing

TireHub, the national tire distributor cofounded by The Goodyear Tire & Rubber Company (Goodyear) and Bridgestone Americas Inc. (Bridgestone), announced that its Board of Directors has named Ted Becker Chief Executive Officer, effective immediately. In this role, Becker will further TireHub’s commitment to being the trusted distributor with the right product in the right place and will place added focus on differentiation through premium brand focus and world-class customer experiences.

Becker joined TireHub in August 2020 and has more than twenty-five years of experience in the tire and automotive industries, specializing in business transformation and commercial growth. Becker served as the interim CEO after Peter Gibbons’ departure from the company in October 2021. 

“As we embarked on our search for the next TireHub CEO, we were continually reminded of Ted’s impressive achievements growing TireHub’s business the past few months. He exemplifies the leadership traits and demonstrates the executive management skills a CEO of a joint venture needs,” said Bridgestone and Goodyear representatives in a statement. “Today’s announcement reflects our commitment to accelerate TireHub’s success, and with Ted’s breadth of industry experience, we look forward to TireHub’s new and continued plans to help dealers and retailers grow their business.”

Prior to joining TireHub, Becker served as the president of Exide Technologies, Americas, responsible for its automotive and industrial business units. Previously, Becker worked for Michelin for 21 years. At Michelin, he held various sales and marketing positions in both the passenger and truck business units, including key roles of director of sales and vice president of marketing. 

“I am honored to lead TireHub and this exceptional team that is committed to supplying our customers with premium products and a differentiated level of service,” said Becker. “This is a time of dynamic growth for TireHub, and I am passionate about the opportunity to take our company and our customers’ business to the next level.”

Becker received both his Bachelor of Arts degree in Political Science and his Master of Business Administration from Clemson University.