Plover, WI - As part of its mission to minimize obstacles and encourage the employment of women in the industry, the Women In Trucking Association has selected MindShare Strategies to provide support in operations, strategy, and membership growth and retention. MindShare Strategies provides clients in the transportation and logistics industries with a broad range of marketing, sales, and management capabilities that generate business results. This expanded relationship follows after MindShare Strategies helped Women In Trucking to successfully launch its inaugural Accelerate! Conference & Expo last September. The association, with the help of MindShare Strategies, will be hosting its second annual conference Nov. 7-9 in Dallas. "Women In Trucking plays a significant role in advancing the roles of women in the industry, promoting their accomplishments, and minimizing obstacles they face," said Ellen Voie, president and CEO, who founded the association in 2007. "As we continue to advance our mission and expand our membership and influence, we will need more advanced and scalable association management capabilities and resources. As an association management company that focuses in commercial freight transportation and logistics, MindShare Strategies is the ideal solution for us." "We are thrilled to offer Women In Trucking expanded association management expertise and resources that will advance their mission which is so critical to the North American transportation and logistics industry," said Brian Everett, senior partner of MindShare Strategies. Everett will provide regular strategic counsel for the association.  In addition, Carleen Herndon, who has 25 years experience in association management, sales, and public relations, will be the primary account executive for Women In Trucking. In her five-year career with MindShare Strategies, she has previously supported initiatives involving client associations such as the National Shippers Strategic Transportation Council (NASSTRAC) and the Transportation Marketing & Sales Association (TMSA). The staff at MindShare Strategies will be working directly with Voie, along with existing Women In Trucking staff members. For more information on the Women In Trucking Association, visit