Our system now allows for less restrictive coding allowing your designers to unleash their marketing and programming genius!
However, the world wide web is still an inconsistent arena in some areas so be selective on how you design and develop your eBlast content. Although the new system will convert your header based style tags into inline tags, and responsive is usable in most cases, we still recommend using the style guides and information below. Limiting responsive design to regular and mobile versions is probably quite enough in most cases.
Creating a good marketing message is key. We cannot guarantee any open or click through rate because that is solely dependent on what your subject line and content is, and whether or not it will entice potential customers to read and click through for more information. If you need some assistance with this, please feel free to contact your sales representative or the design department and we will assist in any way we can.
HTML and Text Versions
Using HTML 4 Strict avoids issues on most browsers and mobile devices
Keep the code as simple and clean as possible, tables work best for layout consistency.
Images need to be external, hosted on your web server and linked to with a full URL including the http://