14 
American Journal of Transportation
American Journal of Transportation  
ajot.com
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High five: Carrier says innovators and 
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TEMPERATURE-
TEMPERATURE-
CONTROLLED 
CONTROLLED 
LOGISTICS '26
LOGISTICS '26
(HEADWINDS – continued on 
page 17)
By Andrew Meadows, AJOT
The American Journal of 
Transportation 
was 
recently 
able to ask Willy Yeo, Carrier 
Transicold’s General Man-
ager, Reefers, five ques-
tions about the state of 
the 
worldwide 
cold 
chain. Yeo also leads 
the development of Car-
rier Transicold’s prod-
uct strategy. With nine 
years at Carrier, and now 
based in Singapore, 
he is part of the 
senior team that 
oversees 
the 
development of 
connected cold 
chain solutions. 
Prior to Carrier, he held senior 
marketing and commercial roles 
across Asia Pacific and EMEA.
AJOT: Have advancements 
in cold chain technology moved 
management from reactive to 
predictive?  
YEO: Yes, but the shift is 
still unfolding across the indus-
try. For decades, the cold chain 
operated on a simple premise: 
set the temperature, load the 
cargo and inspect on arrival. 
Problems were often only iden-
tified after the fact. Between 
loading and discharge, operators 
had limited visibility into what 
was actually happening inside 
the container.
What has changed is the 
depth and immediacy of avail-
able data, along with the intel-
ligence applied to it. Connected 
refrigeration systems...now gen-
erate continuous performance 
data throughout a voyage.  (Car-
rier’s) Lynx Fleet combines IoT, 
advanced analytics and machine 
learning to help connect the cold 
chain, automate key processes 
and deliver real-time visibility 
throughout a cargo’s journey.
The result is improved 
cargo protection, more efficient 
maintenance planning, enhanced 
equipment availability and a 
documented performance his-
tory that supports customer con-
fidence. Shippers increasingly 
expect visibility into conditions 
throughout a shipment, not just 
at delivery. (Carrier’s solutions 
have) active controlled atmo-
sphere (CA) technology rein-
force this shift, enabling oxygen 
(OL) and carbon dioxide (COL) 
levels to be continuously mon-
itored, recorded and accessed 
remotely through Lynx Fleet, 
helping provide end-to-end vis-
ibility for sensitive perishables 
from origin to destination.
While the shift toward pro-
active, data-driven reefer man-
agement is well underway, the 
transition remains uneven. Older 
equipment, connectivity gaps 
and varying levels of fleet 
investment mean reactive prac-
tices persist, particularly at sea, 
where ocean transit has histori-
cally been the most challenging 
segment to monitor due to lim-
ited network coverage and reli-
ance on manual reefer checks. 
AJOT: Is innovation in cold 
chain technology opening up new 
opportunities in maritime trans-
port, particularly in life sciences? 
YEO: The opportunity is 
both real and substantial. By 
one measure, the pharmaceuti-
cal cold chain logistics market is 
projected to reach $9.6 billion by 
2035, with more than 85% 
of biologics requiring cold 
storage at precisely con-
trolled temperatures.  
As 
the 
industry 
evolves, ocean transport 
is gaining recognition as 
a more sustainable and 
cost-effective alternative 
to air transport 
for pharmaceu-
tical shipments, 
particularly for 
non-time-sen-
sitive 
cargo. 
However, 
this 
transition 
places 
significant 
demands on refrigeration tech-
nology. The margin for error in 
life sciences is far narrower than 
OL reefers on a container vessel
Willy Yeo, Carrier Transicold’s GM
in food logistics. A temperature 
deviation that may be tolerable 
in a perishable food shipment 
can compromise the efficacy of 
a high-value biologic, rendering 
it unusable and creating finan-
cial and regulatory risk.
Meeting 
these 
demands 
requires refrigeration systems 
engineered for precision and 
endurance. (Now) every data 
point is captured, recorded and 
made accessible remotely, estab-
lishing the verifiable chain-of-
custody documentation that life 
sciences stakeholders require.
(Carrier’s) tools help ensure 
refrigeration performance remains 
within specification throughout 
transit, significantly reducing the 
risk of temperature excursions.

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