18 
American Journal of Transportation
American Journal of Transportation  
ajot.com
points to a more complex operating envi-
ronment, signaling an industry operating 
under sustained complexity rather than 
isolated disruption,” the report states.
Respondents Expected Areas of Trade 
Growth Over the Next 12 Months
• The US - 42%
• Canada - 30%
• Mexico - 29%
• Asia - 22%
• Africa - 15%
• Australia - 13%
• Europe - 12%
• South America - 8%
• None of these - 5%
“These expectations reflect both pol-
icy-driven considerations like tariff expo-
sure and shifting consumer preferences, 
with 32% of leaders noting increased pri-
oritization of domestic products. While 
31% plan reactive responses to tariff 
changes and 28% are proactively prepar-
ing for potential impacts, both approaches 
point toward greater regional and in-coun-
try concentration of trade,” the report 
states. “At the same time, cross-border 
trade remains foundational to the North 
American food system. Trade between 
the U.S., Canada, and Mexico continues 
to account for a significant share of over-
all food movement.”
Respondents Say AI is Delivering 
Measurable Operational Advantage
• Returns on AI have matched or come close 
to matching company investments- 62%
• Returns on AI have surpassed company 
investments - 24%
• Returns on AI have not made up for 
company investments - 14%
“The data indicates that AI is already 
delivering tangible results across supply 
chain operations...indicating broad vali-
dation of these investments. These find-
ings suggest that AI has moved from 
experimentation to performance mul-
tiplier,” the report states. “Companies 
should consider accelerating integration 
of predictive tools into daily operations 
to strengthen reliability and competitive-
ness, and to set themselves up for short- 
and long-term returns on AI.”
Customers Want More From Their 
3PL Providers
• My storage and logistics provider(s) met 
most needs, but there are areas where we 
needed more support - 50% 
• my storage and logistics provider (s) met 
all of our needs - 28%
• we had evolving needs that our stor-
age and logistics provider(s) struggled to 
meet - 18%
• our storage and logistics provider(s) did 
410-863-0211 
[email protected]
jsconnor.com 
COUNT ON CONNOR
John S. Connor, Inc., 
founded in 1917, is an 
industry-leading provider  
of logistical solutions  
for global shipping 
including customs 
brokerage, transport 
services, project cargo,  
and vessel agency.
advantages that connected platforms such 
as Lynx Fleet deliver, rather than by legal 
obligation.
AJOT: Is reducing the standard cold 
chain temperature from -18 ºC to -15ºC a 
realistic idea?
YEO: The concept of moving from 
-18 ºC to -15ºC has generated meaningful 
industry discussion and reflects a shared 
focus on improving sustainability out-
comes. As with any shift in established 
cold chain practices, it merits careful eval-
uation to fully understand its impact across 
farmers and producers that cold chain 
utilization will yield higher returns on 
their product is often as important as the 
infrastructure investment itself,” he said. 
“The nicest buildings will be ineffective 
for the supply chain if there aren’t refrig-
erated transport providers available, the 
ports and import/export terminals are 
inefficient, or if the roads are impassable 
for significant periods. Access to water, 
reliable electricity, and a talent pool are 
yet more considerations that investors 
must take into account when entering 
emerging markets. GCCA and the Global 
Cold Chain Foundation have been bridg-
ing these gaps through capacity building, 
knowledge transfer, and connecting inves-
tors with local partners for over 20 years.” 
The adoption of technologies such 
as RFID, sensors, cloud computing, IoT 
and automation has helped operators min-
imize waste and maximize efficiency,” 
Brennan said. 
“There has been a strong correla-
tion between the cold chain investment 
curve and improvements in efficiency. In 
the US, smart technologies are increas-
ingly designed into new facilities, and 
they are also being applied to improve 
the efficiency of existing facilities,” he 
said. “Alongside embracing new tech-
nologies, temperature-controlled logis-
tics businesses are improving efficiency 
through holistic approaches including 
training, business culture, sustainable 
practices and facility design. Advances 
in efficiency are further ahead in individ-
ual businesses than at an overall system 
level, and there is still plenty of scope 
for progress. We can expect continuous 
improvement at business and system 
levels for years to come.”
The food and beverage segment dom-
inated the TCL market in 2025. But the 
pharmaceutical segment is expected to 
register significant growth in the future, 
both Thocher and Brennan said. 
“The main difference between food 
and pharma supply chains is scale, not 
in value but volume, this does impact the 
relative size of the real estate need. Food 
and beverage logistics and pharmaceuti-
cal logistics operate in distinct regulatory 
spheres, so many 3PLs tend to specialize 
rather than offer services across both,” he 
said. “That said we expect continued excit-
ing growth and innovation in the phar-
maceutical supply chain from everyday 
medicines to advanced biotechnology.” 
“The range of concerns across con-
sumer behavior, trade policy, public 
health, climate, and workforce issues 
(INCREASE – continued from page16)
(HEADWINDS – continued from page 17)
(SURVEY – continued on page 42)
(SURVEY – continued from page 16)
different use cases and stakeholders.
An important consideration is that 
many customers today are already using 
energy saving software modes, even in 
frozen applications, that deliver greater 
energy savings than what a 3°C rise in 
set point would achieve. Modes such as 
QUEST II Power-saving Mode and Car-
rier Transicold’s FuelWise™ are spe-
cifically designed to optimize energy 
consumption 
without 
compromising 
cargo integrity. However, if customers 
adjust the set point to -15°C, they cannot 
simultaneously run these energy saving 
software modes, or they risk operational 
issues. In effect, adopting a -15°C set 
point could offset the energy savings 
customers are already achieving through 
these available power saving modes.
While ports and terminals have 
expressed interest, largely because a 
higher set point can reduce their energy 
costs and emissions, the broader ship-
ping line community has not uniformly 
endorsed the move to -15°C. Realizing 
the full benefits of a higher set point 
would also depend on how equipment is 
operated, including the potential trade-
offs with advanced optimization modes 
that are already delivering measurable 
efficiency gains today.
From our perspective, it is import-
ant that any evolution in temperature 
standards is grounded in a comprehen-
sive understanding of food safety, cargo 
quality and operational performance. The 
U.S. Department of Agriculture identifies 
-18°C as the recommended temperature 
for safe frozen food storage, and raising 
the set point can introduce risks to cargo 
quality, shelf life and food safety. We 
see significant opportunity to advance 
sustainability through smarter refrigera-
tion technologies and operational strate-
gies rather than altering established food 
safety standards.

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