Alaska Airlines, Inc. today announced that Amaresh Siva has been named Chief Information Technology Officer. Siva will begin next month and will report directly to CEO Ben Minicucci. He will also serve on the company’s Executive Committee.

In this newly created role, Siva will bring Alaska’s technology and digital capabilities together under a single enterprise leader. He will set and execute the company’s enterprise-wide technology, data and digital strategy, with responsibility for strengthening core platforms, advancing digital capabilities and building scalable data and artificial intelligence foundations to support operational excellence, resilience and long-term growth.

Siva brings 29 years of experience building and scaling digital, data, infrastructure and AI platforms across healthcare, retail and consumer finance. He joins Alaska from CVS Health, where he most recently served as Chief Digital and Technology Officer for Health Care Delivery. His responsibilities also included enterprise data and AI platforms and innovation labs.

At CVS Health, Siva led large-scale modernization and AI initiatives in a highly regulated, high-availability environment, including cloud migration, digital engineering and the deployment of AI tools with measurable business and customer outcomes. Earlier in his career, he held senior technology leadership roles at Target Corporation, where he helped rebuild Target.com and the Target app and modernize infrastructure and cloud platforms. He previously spent nearly a decade with GE Capital, building marketing technology used across 18 businesses in 17 countries.

Siva holds an MBA from XLRI – Xavier School of Management in Jamshedpur, India – and a bachelor’s degree in technology with honors from the Indian Institute of Technology Kharagpur.