Award-winning British fuel tech company SulNOx Group Plc has strengthened its presence in North America with the appointment of a new sales organisation.
SulNOx Group has signed a deal with USA-based Steele Environmental, an Independent Sales Organisation to promote SulNOx products in global shipping markets and commercial land-based transportation across the North America continent.
The Steele Environmental team has been working with the shipping industry to help identify solutions in advance of Carbon Intensity Indicator (CII) regulations coming into force in January 2023, where ship operators will be required to reduce fuel consumption and their environmental impact year on year.
Larry Parsons, CEO of Steele Environmental said: “After months of reviewing alternative solutions, our team is clear that SulNOx stands head and shoulders above any other solutions capable of having significant and immediate impact in reducing fuel consumption, emissions and pollution from fossil and biofuels.
“It is exciting to see the amazing test results and adoption of SulNOx products in the marketplace and we have numerous transportation customers lined up to integrate SulNOx’s solutions in their fleets. We are proud to be chosen as a key distributor for Maritime and North American vehicle fleets.”
Nawaz Haq, Executive Director of SulNOx Group, said: “We have reached a crucial point in the climate emergency where more must be tangibly delivered. With the lack of viable, cleaner alternatives in the short- to medium-term, it is imperative that industries, such as shipping and transportation, take immediate measures to reduce their environmental impact from fossil fuels.
“Given the scale of fuel consumption of their client base, and how opportunities are already progressing, we are very excited to have Steele Environmental join our global network of ISOs to deploy our products from North America to make a material impact in addressing climate change.”
London-based SulNOx Group specialises in providing responsible solutions towards decarbonisation of liquid hydrocarbon fuels. Through extensive real-world road tests, its all-natural SulNOxEco™ Fuel Conditioners have been proven to reduce fuel consumption around 10% representing significant reductions in greenhouse gases. The technology also reduces the production of particulate matter PM10 and PM2.5. In tests, its products have been shown to reduce PM2.5 by over 60%.
SulNOx Group will be presenting its solutions to the shipping sector later this month at the Maritime Decarbonisation Conference in Singapore on November 29 and 30. The event is a global hub for developing and promoting environmental solutions in the maritime sector.
Earlier this month, SulNOx Group was recognised with the Innovation prize at the Logistics Leadership Awards. The Logistic Leaders Network, which hosted the awards, said SulNOx Group had clearly demonstrated that its products could “make a significant difference to the business of its customers”.