SHANGHAI, China - Baozun Inc. (Nasdaq:BZUN) (“Baozun” or the “Company”), the leading brand e-commerce solutions provider in China, today announced that the Company has signed a cooperation agreement with Alibaba Group Holding Limited’s (“Alibaba”) (NYSE:BABA) logistics arm Cainiao Network Technology Co., Ltd. (“Cainiao”). The agreement is part of the Company’s plan to strengthen its logistics network in southern China by opening its sixth and newest logistics warehouse (“Guangzhou warehouse”) in Guangzhou’s Alibaba Cainiao Logistics Park. Cainiao was founded in 2013 by Alibaba and a consortium of logistics companies in China. Cainiao operates a proprietary logistics platform that links third-party warehouses and distribution centers with logistics providers in order to enable greater efficiency across the entire delivery process. Cainiao’s platform plugs directly into the back-end of numerous e-commerce platforms, allowing each party to share and integrate confidential information on orders, inventory levels and delivery status. According to the terms of the agreement, Baozun’s Guangzhou warehouse will sync directly with Cainiao’s platform, allowing the Company to improve the experience for both its brand e-commerce partners and buyers by closely monitoring and improving each step of the fulfillment process. Mr. Vincent Qiu, Baozun’s CEO, commented, “With the signing of this agreement, we will be able to use Cainiao’s platform to provide our brand partners with better overall e-commerce logistics. By leveraging on our Guangzhou warehouse’s geographical location and Cainiao’s platform, we will be able to reduce transportation costs and inventory levels, shorten delivery times, and increase overall efficiency across southern China. Improving our logistical capabilities through agreements with platforms such as Cainiao’s directly supports our long-term growth by providing our clients with a better overall e-commerce solution.”