HOLMDEL, NJ - Lisa LoManto Aurichio has been named President, BSY Associates Inc., a marketing communications and branding firm that has specialized in the international trade and transportation industry since its founding in 1974. Barbara Spector Yeninas, CEO and Founder, made this announcement.

Lisa Aurichio
Lisa Aurichio
Ms. Aurichio began her career in the early 1990s with BSYA, where she worked for four years developing her skills in public relations and event planning. From there, she continued to build her marketing communications career, holding managerial titles at international organizations, including The Hertz Corporation, Shandwick Public Relations and Calvin Klein Cosmetics.

In 2013, Ms. Aurichio returned to BSY Associates, bringing with her nearly 20 years of experience in public and media relations, marketing, merchandising, and event coordination and project management.

"Lisa returned to our company with excellent skills and proven leadership talents," said Barbara Yeninas. "She was able to pick up where she left off-gaining an updated knowledge of the industries we serve with a good balance of handling clients, media and our professional staff. She is the ideal choice to help lead BSYA forward."

Ms. Aurichio works in tandem with Ms. Yeninas to oversee and execute marketing communications programs and projects for international trade and transportation leaders, including Evergreen Line, INTTRA, Containerization and Intermodal Institute, United Seamen's Service and SeaCube Container Leasing.

She is a graduate of University of South Carolina and was awarded a Masters from William Patterson University in Communications. She and her husband, Ken and their two children reside in Bergen County, NJ.