Barrett Distribution Centers, a third-party logistics (3PL) provider and a leader in eCommerce and omnichannel fulfillment solutions, has announced its latest partnership with the rapidly growing, Direct-To-Consumer hydration Microdrink brand, Waterdrop.

"Waterdrop is such an incredible brand. They've already taken over Europe and we can't wait to help fuel their growth in the USA," said Bryan Corbett, VP at Barrett. "As an avid tennis player and fan, I absolutely love what they've done with sponsoring tennis, which is of course a global sport. It doesn't hurt having Novak Djokovic wear your logo, who is well-known to be health conscious, and now winning a gold medal over the weekend, the undisputed GOAT. Adding Taylor Fritz, among other brand sponsors, to their lineup; it's all genius. Barrett is ecstatic to be partners with Waterdrop."

Courtenay Schick, Senior Operations Manager, led the selection process on behalf of Waterdrop. Particularly impressed with Barrett's commitment to operational excellence and history of scaling eCommerce brands, Courtenay stated, "Waterdrop has achieved great success in Europe. As we look to fuel our growth in the USA, we need a 3PL partner with a proven track record. Their industry expertise, scalable solutions, and innovative technology make them the ideal partner to support our mission of providing sustainable hydration solutions to more customers across the continent."

In addition to adding newly formulated Microdrinks for the booming hydration market, Waterdrop has also brought in top talent from the consumer packaged goods industry (CPG) with the hiring of Alexandre Ruberti as General Manager of Waterdrop Americas. With over 20 years of experience in the CPG industry, including Board Member at Celsius Holdings, CEO at Future Farm, as well as a storied career at Red Bull Distribution Company, Ruberti will play a key role in the USA hypergrowth strategy.

Waterdrop will initially launch out of the Memphis region, where Barrett maintains a strong campus of premium eCommerce and omnichannel fulfillment centers. In addition to supporting Waterdrop's rapidly expanding eCommerce fulfillment needs, Barrett will also oversee all future retail and omnichannel expansion.