At the forthcoming Home Delivery World 2016, which takes place in Atlanta, USA, from March 30-31, 2016, the U-Freight Group (UFL) will be delivering advice on the logistics, customs and fiscal issues associated with the delivery into China of goods bought via online shopping or overseas agents. Terence Tsang, Senior VP - Business Development, U-Freight America, Inc will explain some of regulations that need to be complied with in order not to fall foul of China's Customs authorities, as well as outline the logistics solutions that are currently available and how they should be applied. Tsang will also describe some of the practical operational issues that need to be addressed. Tsang says: “The regulations for e-commerce inbound into China are new and few market players understand them well, but we feel that U-Freight understands them as well as any and is already able to handle the business. “Most critically, unlike many logistics service providers, U-Freight already has a system that can connect e-commerce / e-shop platforms with China Customs / CIQ that delivers data transparency, which is a requirement of the Chinese authorities. “In order to to protect consumer interests, strengthen monitoring of product safety and safeguard national tax receipts, the Chinese government is implementing relevant inspection and quarantine mechanisms aimed at strengthening market regulation and standardising procedures. “It has set up cross-border e-commerce import service pilots in several mainland cities. Meanwhile, free trade zones and qualified cities can also conduct cross-border e-commerce import business.” In outlining the development of cross-border e-commerce import business into China, Tsang will also detail the operational aspects of the so-called Sunshine Channel - the unique mode in practicing cross-border e-commerce in China. This will include advice on the practical operations in the workflow of the Sunshine Channel; the opportunities for overseas enterprises; and how to distinguish and select a suitable logistics solution. Tsang will also demonstrate the advantages and the application of each available logistics solution under the Sunshine Channel. Rick Keller, president of U-Freight America adds: "UFL has almost 50 years of experience in the international freight market. We have been conducting a thorough study of cross-border e-commerce in China for a period of time. China Customs and CIQ has already qualified UFL as a licensed Cross-border E-Commerce Enterprise, as well as a Cross-border E-Commerce Logistics Service Provider. “According to estimates from the China E-Commerce Research Center (CECRC), the number of people carrying out overseas online shopping in China will rise from 18 million in 2014 to 35.6 million in 2018, while the value of overseas online shopping transactions will jump from RMB150 billion to RMB1,000 billion. “In light of the rapid development of cross-border B2C e-commerce in China, many cross-border e-commerce import services platforms are proactively looking for foreign goods suppliers, agents and brand owners in order to meet the demand from mainland consumers for new brands and new products. “U-Freight has accumulated years of experience in cooperating with foreign traders. We are knowledgeable about foreign products and also have a good understanding of the demand from mainland consumers. We want to work with International traders, importers and agents to bring foreign goods onto the mainland market. “Home Delivery World 2016 gives us the opportunity to share our experience with all of the attendees, deliver the message that U-Freight has the capability to follow through the new Sunshine Channel regulations in a completely legitimate manner, and ultimately create a win-win situation.”