Memphis-based third party logistics provider Cornerstone Systems, Inc. (“Cornerstone”) today announced a refresh of its brand identity, featuring a new website, modernized logo and core brand elements.
“The new bold and vibrant logo in navy blue, light blue, gray, and a touch of the original green, embodies the spirit of Cornerstone’s employees, while the design represents the continued commitment to move freight seamlessly to destination and forward-moving direction, growth and expansion of the company,” said Communications Director Karen Cacaro.
Founded in 1997, Cornerstone has grown over the past 22 years and continues to evolve to better meet the needs of customers, vendors and employees. The brand refresh better represents who Cornerstone is today, and their strategic vision for the future.
“Even though our logo is changing, what’s not changing is our purpose statement To Provide A Better Place For People To Work, and our core values of integrity, honesty, respect, loyalty and never satisfied…we will continuously seek improvement” said Cacaro. “Our culture represents who we are to the core and that will never change.”
Included in the brand refresh is the launch of a new website that brings Cornerstone’s culture and story to life, while clearly defining the countless transportation solutions offered to customers. All corporate documents, marketing materials, etc. will transition to the new logo in the coming months.
With service coverage spanning all of North America, Cornerstone Systems offers intermodal, railcar & railcar consolidation, truck brokerage, LTL, domestic transportation of U.S. imports/exports, container drayage, on-site logistics, warehousing & transloading services, specialized shipments and more.