Award from SMC³ and Logistics Management recognizes supply chain collaboration that delivers customer value

ATLANTA - FourKites, the market leader in end-to-end supply chain visibility for shippers and 3PLs, received an Alliance Award at the SMC³ Jump Start event in Atlanta this week, recognizing the value FourKites has delivered for its customer Michelin in partnership with carrier Averitt Express, powered by data from SMC³.

The Alliance Award is given by SMC³, the one-stop knowledge hub for LTL technology, data and education, in partnership with Logistics Management, to recognize how shippers and their service providers work together to deliver value across their unique supply chains. Winners are singled out for their ability to effectively solve challenges through innovative, measurable means.

This year’s Alliance Award recognized FourKites, Michelin and Averitt Express, one of Michelin’s carriers, for providing real-time shipment tracking on Michelin’s LTL loads moving across the United States.

As a result of the partnership, Michelin’s team has stronger real-time visibility into when LTL loads are running behind and can use that data to deliver superior customer service.

“Collaboration across the supply chain is critical to enabling the real-time exchange of transportation visibility data,” said Mathew Elenjickal, founder and CEO of FourKites. “We are committed to forging strong partnerships with our customers and carriers – cooperation is what enables us to deliver meaningful customer value to the world’s leading companies, and we are pleased to be recognized by SMC³ and Logistics Management for doing so.”