Emma Rowlands, Strategic Sales Director, Kerry Logistics UK (fifth from the right) with the Farfetch team at their office in Porto, Portugal.

Kerry Logistics Network (Kerry Logistics) is providing Farfetch with full supply chain end-to-end management for ocean and airfreight imports from Asia to Europe, following its appointment as freight partner for the global luxury fashion platform.

Specifically, Kerry Logistics’ network is supporting Farfetch’s Reebok - New Guards Group (NGG) partnership launched in May this year.

“Our strong Asian network and expertise in the fashion and lifestyle sector were integral in developing a new supply chain model for the Reebok partnership,” said Emma Rowlands, Strategic Sales Director, Kerry Logistics UK.

“We are delighted to be awarded the contract and are looking forward to providing local expertise, as well as supporting the business on a global scale.”

Farfetch is a platform for the luxury fashion industry, enabling customers from over 190 countries to purchase products from over 1,400 luxury boutiques and brands from around the world.

Kerry Logistics is expanding its fashion e-commerce fulfillment operations, having implemented KOOLBee sorting robots in Hong Kong, Tianjin, and Dongguan to boost speed, productivity, and accuracy in its logistics operations.