Mexico City, Mexico - CEVA Logistics, one of the world’s largest supply chain management companies, has warmed the hearts of those less fortunate than themselves in Mexico by leading a countrywide blankets and sweaters collection which inspired more than 1,100 employees to take part. Although spring is just around the corner in many parts of the world, the temperature in Mexico plummeted to -5°C (53°F) not long ago – well below the average of 12°C (53°F) for the time of year. Across Mexico, CEVA colleagues set about collecting good quality blankets from their own homes and buying new ones to donate. The initiative called the “Warm Winter and Gifts Campaign” was a huge success which led to not only blankets, but sweaters, jackets, hats and children’s presents being collected too. The aim was to support communities where CEVA does business and at the same time build relationships and teamwork between colleagues. Eight local charities including a children’s orphanage and an elderly care home were selected as the recipients of the warm items gathered in by the team. “We realized that it only takes a small amount of time to make a big difference to someone’s life and there’s no better feeling that knowing that our team helped,” says Guadalupe Aguirre, Logistics Manager at CEVA’s Tlalnepantla office in Mexico. As a part of the campaign colleagues then visited both the orphanage and care homes with the donated items and spent time talking about their daily lives and sharing experiences. Following up on the success of the blankets initiative, CEVA is now looking to develop cluster-wide CSR activities across Central America which focus on the environment, children and the elderly. Adds Daniela Gallegos CEVA’s Regional Talent Manager based in Mexico City: “By maintaining this as a regular practice, we will not only help our communities, but it will allow us to continue building and strengthening high quality working relationships which will contribute to furthering commitment and engagement within the cluster”.